Alex Kochis, FiveBy
Conference Chair, Content Protection Summit 2012
Alex has experience implementing software anti-piracy programs and activities on a global scale. As a business leader and former director of Microsoftâ€™s Genuine Windows team he brings the experience of managing one of the largest anti-piracy programs in the industry to the conference.
Alex currently heads up the consulting and services firm FiveBy which focuses on software and content protection issues ranging from piracy impact assessments and data mining to strategic marketing and market research.
Formerly the Director of Microsoftâ€™s Genuine Windows efforts, Alex led strategy, planning, product management and marketing efforts for one of the largest anti-piracy programs in the software industry.
Also as a member of Microsoftâ€™s Worldwide Anti-Piracy team Alex drove internal cross-company anti-piracy strategy for a variety of internal initiatives as well as planning and launching Microsoftâ€™s external facing Genuine Software Initiative.