Final Program

As of November 30, 2012 (Subject to Change)

8:00 a.m. Registration
9:00 a.m. Conference Program
5:30 p.m. Cocktail Reception

Conference Sessions

9 a.m.
Welcome Remarks – End to End Content Security:
Innovation and Insights 2012

The fifth annual event comes at a transformative time in the history of entertainment — the digitization of the workflow and distribution is presenting unprecedented challenges for the film and video studios, game and software companies, music labels, book publishers and other content creators.  Variety and CDSA’s annual Content Protection Summit 2012 takes a look at case studies, best practices and opens discussions about new technologies and collaborative opportunities that are being used to protect our most valuable assets—our content.
Alex Kochis, Founder, FiveBy and Conference Chair, Content Protection Summit 2012
James Dunkelberger, General Manager, Product Release & Security Services, Microsoft

9:20 a.m.
Going After the Money: Converting Potential Customers
The former CPS Conference Chair will give insight into the work he is doing at Adobe where he is focused on growing their business through conversion from “pirate to pay”. The presentation will include his experiences working in, with, and across different elements of our industry, and how content holders in movies, games, music and software have a distinct commonality: our consumers.
Richard Atkinson, Corporate Director, Worldwide Anti-Piracy, Adobe

9:40 a.m.
Going After the Money: Mitigating Profit-Driven Online Threats
What are the most effective strategies for mitigating the threat posed by unauthorized content hosting and distribution sites that generate revenue through advertising and paid memberships.  How can we stop others from illicitly making money off our products?
Peter Anaman, Digital Anti-Piracy Program Manager, Microsoft Law and Corporate Affairs

10 a.m.
KEYNOTE: A Conversation with Senator Chris Dodd
From Capitol Hill to Hollywood, Senator Dodd is spokesperson for the six major studios and makes the movie industry’s case for government support and international cooperation in MPAA’s efforts to address piracy  worldwide.  This Keynote Conversation serves as the State of the Union address by Hollywood’s highest-ranking spokesperson about the current state of physical and digital movie piracy.
Senator Chris Dodd, Chairman and CEO, Motion Picture Association of America (MPAA)

10:40 a.m.

11 a.m.
Exclusive Content Protection 2012 Research from Carnegie Mellon
Statistics and analysis about the state of entertainment piracy worldwide have been surprisingly difficult to obtain. This data-rich session will cover exclusive findings about consumer trends and the financial impact of piracy in territories worldwide from a leading institution.
Michael Smith, Professor of Information Technology and Marketing, Carnegie Mellon’s Heinz College and Tepper School of Business

11:20 a.m.
CCI and the Copyright Alerts System

The Copyright Alert System is a progressive system aimed at educating Internet subscribers about digital copyright and the potential consequences of inadvertent or purposeful copyright violations through peer-to-peer networks. This presentation discusses how CAS represents a fresh, collaborative approach to addressing digital copyright infringement through peer-to-peer networks.
Marianne Grant, Senior Vice President, Motion Picture Association of America

11:35 a.m.
New Media, Old Laws: The Role of Copyright in a Digital World
Technology is expanding at a startling pace, allowing content to be created, delivered, streamed, copied and shared in more ways than ever before. Copyright legislation, by contrast, has moved glacially, with most of the country’s copyright laws never designed for a today’s interconnected, multi-screen world. This panel will explore how content owners and users are dealing with the legal challenges spawned by ever-changing technology. The panelists will provide their insight on some of the most pressing copyright issues of the year and offer their outlook on future legal and legislative developments that could reshape copyright law in the years to come.
Moderator: Aaron Moss, Attorney, Greenberg Glusker
Mitch Stoltz, Staff Attorney, Electronic Frontier Foundation
Karen Thorland, Senior Vice President, Global Content Protection Counsel, Motion Picture Association of America
Danielle Van Lier, Senior Counsel, Intellectual Property and Contracts, SAG-AFTRA

12:15 p.m.
Keynote: National Security and the Unsettled Internet
The Internet grew out of communications capabilities and infrastructure originally established as tools of national defense. The Internet and cyberspace now are among the most challenging and imminent national security priorities facing the United States and the international community. How the United States and other countries choose to address the challenges of cybersecurity may well have an effect on the future of content, commerce, communications and culture online. In this keynote address General James Cartwright, Harold Brown Chair in Defense Policy Studies at the Center for Strategic and International Studies and former Vice-Chairman of the Joint Chiefs of Staff, will discuss plausible U.S. military roles and missons in cyberspace and how national security priorities might affect the future of cyberspace itself.
James Cartwright, Harold Brown Chair in Defense Policy Studies, Center for Strategic and International Studies

12:55 p.m.

1:55 p.m.
Technology Spotlight: Irdeto

Lawrence Low, Head of Regional Studio Sales, Irdeto

2 p.m.
Technology Strategies for Protecting Content and Growing the Home Entertainment Business
High definition digital distribution, 4K content in the home, and mobile entertainment devices with software apps are creating new opportunities for the studios to grow their home entertainment businesses, but with increased piracy risk. This panel session of studio executives will explore how technology is being used to better protect content as well as enabling new, more attractive digital content offerings that provide consumers with greater flexibility to enjoy their content anytime, anywhere, on a wide range of devices.
Moderator: Brad Hunt, President, Digital Media Directions
Jackie Hayes, Senior Vice President & Deputy General Counsel, Legal and Business Affairs, Warner Bros. Home Entertainment
Bill Mandel, Vice President, Technology & Digital Platforms, Universal Pictures
Mitch Singer, Chief Digital Strategy Officer, Sony Pictures Entertainment

2:40 p.m.
Auditing and Certifying for the Future
A multi-industry panel discussion addressing the future of auditing and certification programs and techniques.
Moderator: Bryan Ellenburg, Vice President, Content Protection Technology, Paramount Pictures
Bob Eicholz, Senior Vice President of IT Architecture & Security, Deluxe
Spencer Mott, Chief Information Security Officer, Electronic Arts
Wynn Rees, Vice President, Content Security, Twentieth Century Fox

3:20 p.m.
Technology Update: Intro to Innovations
This session will provide an overview of some of the latest developments in engineered protection solutions as well as emerging technologies around security and management of content/information.  Panelists will provide insights on how these tools are being utilized within the industry and deployed in real-world use cases.  They will also introduce their deep-dive breakout sessions that immediately follow.
Moderator: Devendra Mishra, Executive Director, Hollywood IT Society (HITS)
Subhankar Bhattacharya, Principal, Media & Entertainment Practice, HCL America
Shawn Michels, Senior Product Manager, Akamai Technologies
Mathew Gilliat-Smith, Founder and President, Fortium Technologies
Shelley Klingerman, President, Stiletto Agency
Joe Winograd, Co-Founder, Executive Vice President and Chief Technology Officer, Verance Corporation

4 p.m.
Breakout Sessions: Innovation and Technology Showcases

Main Room:

4 – 5:30 p.m.

Deloitte Presentation of State of Media Democracy and Follow-on Survey: Devices, Consumption, and the Digital Landscape 2012
As media platforms become increasing personalized, portable and interactive, consumer behavior and expectations are changing the rules of engagement in both ways that expand and challenge our capacity to interact, build and PROTECT value in the new digital marketplace.
John Sprouse, Director, Technology, Media and Telecommunications, Deloitte LLP
Peter Papaioannou, Senior Manager, Media & Entertainment, Deloitte LLP
David Melnick, Security, Privacy and Data Protection Principal, Deloitte LLP
Hanish Patel, Senior Manager, Deloitte LLP

Room A:

4 p.m.

Get Smart with Irdeto Intelligence: Are there Hidden Business Opportunities within the World of Digital Piracy?
Irdeto knows that to manage digital piracy in the complex ecosystem of connected devices, you must first understand the evolving consumption patterns of consumers. As explained through a proprietary framework called The Piracy Continuum™ we will visit the hidden business intelligence opportunities that can evolve anti-piracy into a revenue generating endeavor. This session also looks at the latest updates from Irdeto Intelligence solutions and share the benefits to content owners, pay TV operators and broadcasters.
Lawrence Low, Head of Regional Studio Sales, Irdeto

4:30 p.m.

Seamless Security for Post
A case study for MediaSeal™ – a unique file based media content security system for post-production workflows. High value pre-released video files can be worked on without ever leaving unprotected files on the user’s workstation. Designed for Mac, Windows, Linux (including Avid ProTools) MediaSeal is file agnostic and offers the highest levels of seamless security. Developed by Fortium for NBCUniversal, it is actively in use by hundreds of NBCU users on several theatrical motion pictures and multiple TV productions.
Mathew Gilliat-Smith, Founder and President, Fortium Technologies
Jeff Taylor, Chief Engineer, NBC Universal Post Production Engineering

5 p.m.

Advanced Technologies for Converting “Pirates of Convenience” Into Paying Customers
Recent studies provide new insights into the consumption of pirated movies. In this session, we discuss these trends and introduce new technologies for increasing engagement of key segments of the “pirate consumer” demographic with legitimate video services.
Joe Winograd, Chief Technology Officer, Verance Corp.

Room B:

4 p.m.

End-to-End Security for Cloud-based Workflows
The trend of moving video content preparation to the cloud brings a new set of security requirements. Join your peers and an Akamai digital media expert during this breakout session to discuss emerging issues and solutions around securing the entire cloud-based content workflow.
Shawn Michels, Senior Product Manager, Akamai Technologies, Inc.

4:30 p.m.

CyberScan – An Anti-Piracy Platform to Drive your Pricing and Windowing Strategy
Most people would agree that Piracy to a large extent is a result of pent up consumer demand. Ironically, content piracy solutions rarely forms the backbone of the content window and pricing strategy that could enhance revenue and curb piracy. In other words, piracy data is typically not part of today’s enterprise analytics framework of the content industry. HCL Cyberscan piracy analytics solution is a robust anti-piracy platform that can bring custom defined piracy demographic data for content owners in a cost effective and ready to consume format.
Subhankar Bhattacharya, Principal, Media & Entertainment Practice, HCL America

5 p.m.

Protecting Your Company’s Most Valuable Asset – YOU!
As doing business globally becomes more common the requirement for international travel has significantly increased and individuals from all levels of the organization are traveling to emerging markets. These areas often have hostile zones that can pose hidden threats and vulnerabilities that must be considered and anticipated in order to stay safe. This session provides vigilant tips for travel that are not only beneficial to you, but also teachings you can pass along to your co-workers, friends and family.
Greg Ferency, Director ITOTA (International Tactical Officers Training Association)
Shelley Klingerman, President, Stiletto Agency

5:30 p.m.

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